http://www.allianceboots.com/main.asp?nid=108&pid=1607
Boots buy centre for "alternative medicine". Boots uses influence to decide that alternative medicine is a good thing. The Centre for the Study of Woo decides that Woo treatments are good. Because people are idiots, and Woo is natural (like dogshit), sales of Woo go up.
Pharmacists hit the bottle, former presidents of the RPSGB who are too thick to understand how science works will be delighted.
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